Hari aims to create a push toy catering to children aged 9-15 months, drawing inspiration from nature through Bionics and Biomimetic principles. This approach involves analyzing animal movements and physiology to integrate them into the toy's final design. The design objectives include ensuring the toy is suitable for mass production at an affordable cost. It must be age-appropriate, child-safe (using non-toxic materials), well-crafted (free of sharp edges and paint that may peel), easy to operate, and visually appealing. Moreover, durability is a key consideration to withstand everyday wear and tear.

It is the ROXY® philosophy that ‘good quality play’ enriches a child’s life and lays the foundation for later adult life. We believe that play is a key element in children’s growth and development and stimulates the imagination and the emergence of ideas and creative expression. All ROXY products are based on this underlying philosophy of making your child’s life a beautiful experience.