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Design Case study

Vayam

Platform Service Design
by
Gauri Tillu, Prof. Venkatesh R.and Prof. Pramod Khambete
IDC, IIT Bombay
Case Study - Slide Show
 
  • Printer-friendly version

Design process that was followed in this project:

• Introduction

  - Need of the project
  - Objectives
  - Project
  - Platform
  - Scope of the project

• Review of Literature

• Review of Current Practices

  - Online Platforms
  - Survey
  - Interviews

• Customer Lifetime Trajectory and Journey Map
  - Customer Journey Map

• Design Directions

• Ideation

  - List of specifications for the platform
  - Evaluation of Ideas using the Value Equation
  - Mapping of Ideas on the Lifetime Trajectory

• Personas

• Service Encounter Blueprint

• Touchpoint Design

  - Platform Application Design
  - Information Architecture
  - Wireframes
  - Identity of the Platform
  - Final Mock-ups
  - Micro interactions
  - Storyboard of usage scenario
  - Other usage scenarios
  - Other Touchpoints

• Service Failures and Recovery

• Evaluation

• Contributions

• Conclusion

• Directions for Future Work

• Reflections

• References


Case Study Download:
• Vayam......

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