Design process that was followed in this project:
• Introduction
- Need of the project
- Objectives
- Project
- Platform
- Scope of the project
• Review of Literature
• Review of Current Practices
- Online Platforms
- Survey
- Interviews
• Customer Lifetime Trajectory and Journey Map
- Customer Journey Map
• Design Directions
• Ideation
- List of specifications for the platform
- Evaluation of Ideas using the Value Equation
- Mapping of Ideas on the Lifetime Trajectory
• Personas
• Service Encounter Blueprint
• Touchpoint Design
- Platform Application Design
- Information Architecture
- Wireframes
- Identity of the Platform
- Final Mock-ups
- Micro interactions
- Storyboard of usage scenario
- Other usage scenarios
- Other Touchpoints
• Service Failures and Recovery
• Evaluation
• Contributions
• Conclusion
• Directions for Future Work
• Reflections
• References
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