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76
Design Showcase
Core Design
Design and Brand Consultancy Firm
by
Nadeem Shaikh, Founder Director
Publication
The Tanti family desired to capture the spirit that has come to define both individual preferences as well the common thread that binds the family together in their penchant for an eclectic life – both in their personal realm as well as professional life. The document required capturing the guiding principles of eco‐friendliness, culture and traditions and meaningful luxury which are given due importance in all the aspects of their life.
The team researched cultural nuances spanning generations to unearth the vibrancy so central to the family through colour, food and customs. Understanding of the traditions and the heritage brought forth the royalty and the ardour that the family truly represents. The result is a philosophy document so central to the family and which captures the true essence and core values that can be the constant source of inspiration and a continuous companion for the generations that follow.
The Tanti family has a recorded ancestral history pre‐dating 250 years. With time the members of the family migrated and siblings spread across the expanse of the globe. The newer generation desired knowing a way to reconnect and therefore trace the family lineage.
Capturing this rich family legacy in a book was just right to be shared across and owned as memorabilia.