As in most Asian nations, India has an affection and love for motorcycles and Scooters and it really shows on Indian roads. The feeling of owning a bike has consistently been the underlying goal for a ton of Indians and it also gives a sense of success to many Indian families. But this aspiration is mixed with practicality. The Indian consumer wants the most economical option and that doesn't just mean in terms of price; it extends to fuel economy as well. But in the development of the two wheeler industry, the electric vehicle (EV) situation will be the most effective factor for the Indian auto market in the coming next 10 years. The megatrends of electrification, safety are gradually making their mark in the two-wheeler market too. In India, two-wheelers have been taking the lead in the country's electrification journey so far and it looks like this will continue, and a lot of new start-up companies are making it more interesting. These turns of events, alongside the introduction of new guidelines, are provoking industry to compete in a more competitive way and it helps the overall development of the two wheeler industry to compete with global market and newer market trends. Customer trends are also evolving today and are reflected across numerous sections. Patterns are evolving quicker, both as far as buyer tastes and buy/utilization designs.


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