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Design Course

Visual Features

Shape, colour, texture, size, orientation and position
by
Prof. Ravi Poovaiah
IDC, IIT Bombay
Notes - Annotation
 
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Formal Aspects

Position refers to the location of the visual element/object in a visual environment.
Position of an element/object depends on how it is related to the observer, to the frame of reference or to the other elements in the field.


Position is a relative factor. We can say that an element/object has a particular position only in relation to another.


The primary positions are horizontal, vertical and centered.



Semantic Aspects

The position of an element/object can give rise to a feeling of mass or lightness, stability or movement, etc.


The position on the top of the frame of reference gives the element a feeling of lightness - as if it is defying the downward gravitational pull.


The position on the bottom of the frame of reference gives the element a feeling of heaviness and flatness - as if it is heavy and difficult to move.


The position on the corner of the frame of reference gives the element a feeling of being cornered - as if it is seeking safety and protection.


The position in the centre of the frame of reference gives the element a feeling of importance - as if it is seeking attention of being by the centre.



Practical Aspects

Position indicates the location of an element/object or its representation within a frame of reference. With the use of mesurements, the exact location and dimensions can be marked within this frame of reference.

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