Packaging Design is a multi-disciplinary field which considers functional aspects such as holding and protecting its contents from damage; transportation, manufacture; distribution and graphic design elements on the surface of the package that result in compelling communication. This introductory course will address the basic elements and principles of packaging Design. The emphasis is on understanding aspects of form and structure; the fundamental design considerations of graphic design elements on the surface of the package. It will include the study of package construction – primary and secondary package – and how products are effectively designed and presented on the shelves.

This course has been developed for a person interested and self motivated in the area of Package design. It encourages learning by doing.

The course is divided into the following two parts comprising of four modules:
• Module 1 - Design Considerations in Package Design
• Module 2 - Packaging and Branding of Assam Tea

Module 1 - Design Considerations in Package Design:
a) Design Checklist in Package Design – An overview
b) Package Design Principles
c) Primary Display Panel
d) Typography for Package Design
e) Color Studies in Package Design
f) Image and Imagery in Package Design
g) Understanding Corrugated Packaging

Module 2 - Packaging and Branding of Assam Tea:
a) Introduction to Teatime Workshop by Prof. Iko Avital
b) Examples of Tea Time Workshop by Students of IIT Guwahati