Grocery shopping has always been a part of our Indian lifestyle, be it local kirana stores or the recently popular supermarkets. But, shopping in general has undergone drastic changes over past decade and so has the shopping behavior along with it. Today while online shopping sites provide an array of tools that help customers gain insight during the purchase decision process, retailers provide few such tools in stores for the consumers.
All medium of grocery shopping like kirana shop, supermarket or more recent online grocery shopping, has its own importance and need for existence. But there is been a change. Today users have evolved shopping practices and use multiple channels to search, compare and purchase products and services. Now that customers are entering supermarkets with technology in-hand, the focus must expand to providing product insight to the customer as well. By providing customers with product insight, retailers can provide a differentiated experience that increases loyalty, which can in turn increase revenue. This will in turn increase choices for the consumers.
The project aims at giving user a decision aid system that works outside as well as at the physical grocery store. The design solution will allow user to search, compare and list items they need for their grocery and then share this list with the retailers so they can use this list information to provide better services to the user. The project will contribute to understanding the current market trends and development of a detailed prototype.
Though the solutions is intended to serve independent youths in urban areas, it can equally benefit middle class families of both nuclear and joint.
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