There is a bond between humans and nature explained by Edward O. Wilson in his book ‘Biophilia’. He defines Biophilia as
“The innate tendency to focus on life and lifelike processes”.

Many researches have reported the positive effects of natural environment and its features on human health and psychological comfort. The biophilic design is an application of biophilia concept in built environments. Biophilic design uses the natural elements as the design inspiration in the design of built environment. Nature is a rich source of analogies and metaphors. Designers use metaphors in their designs to make product more communicative and expressive both functionally as well as aesthetically. Exposure to biological examples during design process helps in increasing the novelty and variety of ideas generated.

Natural forms have always been a source of inspiration in developing new products by industrial designers. Products with bios form evoke higher intensity of consumer pleasure and emotional responses than those without bios form. Automotive industries encourage the use of animal form for styling because of optimized mechanical performance and wide appeal of the vehicle. Understanding the semantic and emotional responses related to animal inspiration can help designers to develop highly expressive de-sign solutions. All these studies explain the importance of nature in industrial design and the designers approach in designing creative products inspired by nature.