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Design Course

Basic Typography for Retail Sector

Design for Retail Experience
by
Prof. Tarun Deep Girdher and Prof. Bibhudutta Baral
NID, Bengaluru
On-Site
 
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All the students were taken to a Mall as first time visitors to a retail space. Observations were made from a user’s perspective on the aspect of the role of typography (informative, functional, directional, attention seeking, warning etc.) in a typical multi-commodity retail space.

Assignment 4:
• Write a paper articulating your experience and the insights gained with respect to use of typography in an urban retail space. 
• Length of the paper: 400 to 600 words. 
• Please feel free to draw upon your previous experiences as well. 
• This should be an A4 size, complete with illustrated examples and references (if any). 
• Save this file as <3_space_xx.pdf>

Assignments Submission by Students:

01. Bhavanee G S - PDF
02. Dimple Bhadani - PDF
03. Garima Chaudhary - PDF
04. Harshita Kulkarni - PDF
05. Ketaki Karkhanis - PDF
06. Mayank Chauhan - PDF
07. Mohamed Aslam - PDF
08. Neera Narendran - PDF
09. Neha Jha - PDF
10. Prathima M - PDF
11. Rahul Karankal - PDF
12. Roshan Sawant - PDF
13. Shamyaita Debnath - PDF
14. Shashidhar Magoo - PDF
15. Sruthi Sivakumar - PDF

  • Introduction
  • Introductory Exercise
  • Type Portrait
  • Product Logo Type
  • On-Site
  • Hierarchy
  • Detailing
  • Word and Image
  • Series and Continuity
  • Downloads
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