BLOODY COOL!
The identity for [v] SPOT features the logo in varying avatars. Quirky, bright and in your face the identity has been designed to appeal to Channel [v]'s target audience.
TASTE IT, TICKLE IT, BITE IT, TOUCH IT !
From napkins that contain instructions on 'how to use' to the bathrooms filled with graffiti - every element within the café is interactive - they speak, shout and connect with the audience in various ways.
CREATING AN IMPRESSION:
The café features a custom tile design created specially for [v] SPOT. The tile pattern was created out of the [v] SPOT logo and creates a distinctive visual feature of the space.
IRREVERENT, FUNNY AND WE DON'T TAKE OURSELVES SERIOUSLY:
The core values of the brand come from Channel [v]. Built on these fundamentals the [v] SPOT is at times part lab, part social experiment, part café. The video booth for instance serves as a visible reminder of the sometimes voyeuristic nature of the channel and at the same time it’s just great fun to shoot a video outside the loo.
[v] ICTIONARY:
Part of the brand identity was also a series of custom games created for the café. Featured here is the [v] ICTIONARY wall where patrons can play a more adult version of pictionary.